This is a brand new site from the owner of SmarterMarketers.com. IBC is quite simply a membership site giving access to some of the best live seminars ever recorded.
The Millionaire Mentor Seminar was recorded in London and features some of the most respected and well-known Internet Marketers on the circuit.
Here’s the full line-up…
- Adam Ginsberg
- Greg Cesar
- Ted Ciuba
- David Cavanagh
- Willie Crawford
- Alan Forrest Smith
- Roy Carter
- Anik Singal
- Matt Basac
- Mark Vurnum
- Mark Anastasi
- Marlon Sanders
- Nick James
- Ben Lowrey
- Kirt Christensen
- Carl Galletti
- Mike Filsaime
- Stephen Pierce
- Randy Charach
- and Armand Morin
You can start with a pound on a trial membership and get the seminars one at a time each month… or choose a membership level to suit right up to the GOLD membership which gives full and immediate access to all 20 presentations.
The choice is yours.
I know the content of this membership site is top quality… because I put it together!
Take a look now and decide for yourself. But if you can find a site offering better value than this, please let me know. I want to join it!!
Please feel free to comment/share/act.
Nick James Teaches Newbies & Experienced Marketers In One Day Masterclass
I attended the Facebook Marketing Workshop last Friday (27th June 2014) in the hope that I’d learn something about attracting leads through Facebook… I wasn’t disappointed.
As many will know, I make most of my internet sales through list marketing. Email followup with interested prospects is by far the bast method of ‘advertising’ I’ve ever come across.
In the past I’ve concentrated my list building efforts on PPC, solo ads and affiliate product sales. I’ve never really had much success with Facebook. Partly I think due to the way I perceive Facebook.
You see, I’ve always thought that buyers will be searching Google and uninterested gossips will be on Facebook!
Apparently I’ve been looking at it all wrong. Who knew?
Nick James talked us through the benefits of Facebook. The volume of users. The variety of interests. The revenue generated, yadda yadda. I’d heard all this before and assumed everyone else had too. I mean, it’s Facebook… who hasn’t heard of Facebook?
Well some people clearly hadn’t!
There were people in the room who didn’t have a personal Facebook account, didn’t have an Adwords account, didn’t have a WordPress website, didn’t know what HTML was, didn’t know what ‘affiliate’ meant… everything I took for granted and ASSUMED everyone else also knew. Boy was I ever wrong!
During the morning session Nick brought these people up to speed and help everyone create a new Facebook Fan Page. Great for the newbies, but I started to feel I wasn’t going to get my money’s worth.
Here’s the thing… If you ever feel like that at lunchtime at one of these workshops… DON’T ask for your money back, and here’s the reason why… YOU WILL LEARN SOMETHING NEW IN THE AFTERNOON. I did.
Naturally I can’t disclose anything specific that I was taught at the event. I signed a disclosure and need to keep quiet about it. But I can say this…
I now have a totally different view of Facebook. I now see the potential for lead generation and marketing through Facebook. I now have the tools and the knowledge to create a marketing campaign on Facebook and make it work for my business.
But that’s not all I gained from the workshop and I doubt Nick James had even considered what else I might gain!
This is what I REALLY learnt that day…
NEVER ASSUME that other people know what you know. Everyday things that you take for granted, methods of advertising, graphics, web design, useful websites, resources, software you use, people you know, etc, etc.
Other people DO NOT KNOW what you know… But they WOULD LIKE TO.
I now have hundreds of ideas for ‘starter products’ swimming around in my head. The subjects are endless, and that’s just in the IM field. Just imaging what people DON’T KNOW in your field.
Your products don’t have to be complicated or high-end. They just need to explain something and give people the information they need. Perhaps they didn’t even know they needed to know. Your job is to educate them.
In summary: I’m very pleased I spent the money to go and see Nick. I learnt a great deal (although not as much as some, but then I had a head start).
Many thanks Nick.
If you have any experience with Nick James or any other coach, trainer, guru, whatever… Please leave a comment and share your experience.
What’s all wrong?
My marketing method… this time. Let me explain.
As an Internet marketer I know that you first need to find a ‘hungry crowd’ and then figure out exactly ‘what they want’. Then simply develop a product which fills that need.
Hey presto… Cash in the bank.
However. What if you already have a business and are trying to do a little marketing to boost sales.
Well that’s what I’m doing right now with my driving school business.
My driving school already exists. I haven’t just gone and found a strange niche or anything. My customers are a strange bunch that could literally be ANYONE, but then only for a short space of time… LEARNER DRIVERS.
That market would never work for an Internet marketing project. They come and go too quickly. There’s no longevity.
So I thought… what about the driving instructors. They stick around for longer. I’ve been doing it for 17 years and I’m still here!
And so I’ve decided to sell membership to my driving tuition site to driving instructors rather than learner drivers. I can sell the resell rights so they can sell membership to their own pupils.
Sounds great in theory. I have a steady, long lasting source of customers: The instructors.
The instructors have a flowing market with new pupils coming up all the time to sell short-term memberships to.
A win-win situation, right?
In my experience driving instructors are NOT a hungry crowd, in fact I don’t think they even eat!
Getting money out of a driving instructor is harder than getting blood out of a stone.
How do I know? Because I’ve made offers to instructors in the past, with VERY poor results. And these were VERY good offers.
DVDs for practical driving techniques that were selling online for £9.99 – I offered them to instructors at 10 for £20.00. If they sold them on at half price they’d still make a profit of £30.00…
However, I’ve put together another offer for them (an offer they can’t refuse )
Sending it out tomorrow… so I’ll let you have the results next week.
See you soon and keep trying,
PS sign up and get my free report if you haven’t already done so. It’s packed full of really useful info for getting the right message to the right people. Clearly I need to read it.
Most people would like to start a home business.
They like the freedom of being able to work whenever they want to or wherever they want to. However, it is not easy to get there because many of them are stuck in a rut! They feel that they are controlled by their bosses. They feel that it would take too much time. Some of them even whine that they are too tired to do anything the moment they reach home!
Whatever your excuses may be, you will most probably find the solution in this report (or at least, know what it takes to get started). The fact that you are able to pick up this report and read it shows your initiative and you should congratulate yourself for taking the first step!
The Internet is a place that is filled with endless possibilities. It is very easy to find a business model that makes money for anyone as long as they put in the effort to learn and work hard. All that it takes is that you believe in yourself and believe that you will be able to free yourself from the shackles of your 9-5 job and you will be able to find the means to achieve it. After all, if you want something badly enough, you will go all out and find the means to achieve your goals.
Alright! Let’s get started immediately!
In this report you will learn all about the following:
• The type of mentality one must adopt if they ever want to break out from the rat race!
• How to turn your skills into your greatest assets!
• How to pick a business model and apply your skills to it!
• How to invest merely 4 hours a day and be able to quit your job or fire your boss… within 6 months!
• Lots of resources to get you started IMMEDIATELY!
One of the biggest reasons why people fail at Internet marketing (or fail to break out of their rat race) is because of a flawed mindset towards Internet marketing. Yes, it is true that you have to spend the remainder of the hours you have left after work to work on your business part time. But that does NOT mean that you will adopt a part time or half-hearted mentality towards your business. That is by far the most incorrect thing you can do. You would need to give it the same kind of dedication and perseverance as you would give your full time job. Remember that anything you give more than just your best is bound for success.
Imagine this analogy for a second here… Let’s assume that an airplane takes off at 150MPH. You will need to ‘drive’ at a certain speed before the plane develops enough speed to take off. Do you think the plane will be able to fly itself off the ground if you are only traveling at a 100MPH? Of course not! It will not even take off if you are flying at 140MPH! Internet marketing is just like this.
You will need to work at a certain momentum before you:
• Develop the necessary knowledge to build your business (you can’t really ‘drive’ far if you are constantly locked in 2nd gear).
• You need to show others that you are committed enough before they are ready to do a joint venture with you (after all, no one wants to JV with a half-hearted marketer – especially if they know that you are not constantly available).
• You need to build your reputation strong enough because it will lessen your promotion work – the speed of trust between you and your customers is very crucial.
When you are building your business online, you must be able to build assets if you want to quit your job. Allow me to explain: A 9-5 job is only short term income. It can be a lot or a little, but fundamentally it is still short term… Why? Because the moment you stop working, you stop making money immediately! Your boss may tolerate your laziness for a few days but if you don’t put in the hours, you will never get anymore pay whether it is weekly, daily or monthly pay!
If you keep on trading time for money, you will never be free from your job! Online assets are different. Here are a few principles that you can apply to your online mentality:
• Leveraging on the Internet: You can draw in traffic from search engines or viral marketing.
• Leveraging on other Internet marketers. You do not need to build a mailing list if you have created a fantastic product that will keep customers buying and affiliates selling over and over again.
• Leveraging on your mailing list. The money is definitely in the list. It takes 15-30 minutes to write a proper E-mail to your mailing list. The great thing about E-mail marketing is you will take the same time to mail your list regardless if your list has 100 people or 100,000 people
• Leveraging on your reputation online: A blogger may start with no RSS subscribers, but the more you blog and the more you network, you will be blogging for the same effort but with more people reading your blog (and you will be able to monetize from the traffic!)
• Leveraging on outsourced work. If you are making good money, you will be able to outsource your work to other people and spend more time on marketing your products (hence, making more money!)
The best way to start your business off the right foot is to examine yourself and see what your best skills are. Here is a list of which business models you are able to excel with:
• Graphics Design
And this is not all. You could be good in just about anything.
Monetizing Your Writing Skills.
A writer is always in demand amongst Internet marketing circles. You will be able to monetize in the areas of ghostwriting, copywriting, blogging, article writing, newsletter publishing and content creation. Contrary to what some people may assume, creating a written product is one of the most daunting tasks a person can undertake. Unless you have a flair for writing, nobody in their right mind will mass produce E-books (unless they are willing to make huge sacrifices for their financial goals). Writers are also a great asset when it comes to product launches in the Internet marketing arena. You will be able to find joint venture partners easily if you are willing to contribute your writing skills to the areas of writing sales letters, E-courses, and promo E-mails.
Monetizing Your Graphics Designing Skills.
Graphic designers are also very important within the Internet marketing niche. A graphic designer can easily earn a hundred dollars for good quality E-covers, blog banners and site graphics. You can even sell the Photoshop PSD file by giving away the rights for someone to rebrand them on their own sites. One of the reasons why a graphic designer (or artist) is always in demand is because graphics tend to sell themselves. People DO judge a book by its cover and it is very important to tap into this psychological factor. It can make the difference between getting a sale and NOT getting a sale.
As surprising as it may sound, making money online is all about analyzing statistics. You can learn a lot from analyzing data such as your click through rates (how many people click on your links or your ads), your impressions (how times you page or ads are loaded) and your conversion rates – how much money you make each time someone visits your website! Keep your eyes open to some of these really simple things that can really make quite a difference to your journey of making money online.
You will be able to track your statistics properly using the following tools – Google Analytics and Statcounter. Sign up for a free account and instructions on how to use these tools.
If you are good at programming, you will be able to excel when it comes to installing scripts like The butterfly marketing script, JV Manager and many others that require technical skills. Definitely, there is much more. HTML and PHP skills also come in handy when it comes to blogging and other web based software.
This skill is quite valuable when it comes to finding JV partners and outsourcing. Just like in the real world, networking is also equally important when it comes to building friendships and getting people to promote your products.
If you want to excel in Internet marketing, you must not sit in front of your computer without talking to anyone. A person who is good at networking offline is also able to do the same online – it is just that the medium that is used is different (using MSN or SKYPE or Yahoo! Messenger). You will be amazed at the number of connects you would be able to establish.
You can also go to World Internet Summits (WIS) or other Internet marketing conventions to touch base with other marketers and speakers.
Here are some tips on what opportunities may be suitable for you and how you can strategize your way to build your income online so that you will be able to quit your job.
Blogging is one of the easiest models that someone can attempt. Almost anyone can become a blogger. Even those who can’t write (picture blogs).
Strengths: You can blog about anything you want! Focus on your passion and share your thoughts with the world. If you have great content, people will come to your blog and you can monetize through advertising or affiliate programs. The
startup cost is only $9 and it costs about $5 a month to maintain this business model (You only pay for the domain name and monthly hosting respectively.) You can even register for some of the blogs for free!
Weaknesses: It may take a long time to build up traffic – an average person who blogs regularly but slowly may quit his or her job within one to two years. If you want to achieve freedom in half the time, you have to blog and network with other bloggers more aggressively.
Opportunities: You may not be able to see yourself making money at the start, but to offset that you can blog for others (for a fee) or even sign up for PAY PER POST and get paid for blogging!
Threats: There is a blog born or created every TWO SECONDS. So you can imagine how much competition you are going up against!
Suggested Course Of Action: Register a personal domain name now! This is very important because the most important person in the world is YOU and getting a domain after your own name is the most important thing you must do. Then what you can do is start blogging about yourself.
Affiliate marketing is one of the most lucrative models on the Internet. You can promote other people’s product and get commissions for your efforts without seeing a single customer or talking to anyone.
Strengths: You don’t even need a domain name or a website in some cases. You can earn huge commissions from up to 50% to even 100% commissions! You don’t need to focus on creating products – just drive traffic to the merchant site and watch your income roll in (if you do it right of course).
Weaknesses: You will need to search for a good affiliate program and build up traffic in order to see results.
Opportunities: There are unlimited opportunities because there are always new products coming out each day and affiliates are needed everywhere!
Threats: You are competing against THOUSANDS of affiliates out there and those affiliates are your competitors. Some programs even offer two-tier programs and established affiliates probably have dozens of affiliates under them as
Suggested Course Of Action: Register as an affiliate at Commission Junction, Clickbank or Amazon. Find good products to promote – especially those with good ‘gravity’.
Online Network Marketing
If network marketing is your cup of tea, then you must learn to explore new opportunities by promoting network marketing programs on the Internet.
Strengths: Similar to affiliate marketing, you don’t need to see anybody and promote your programs online. You have the entire world’s Internet users as your prospects for your downline groups.
Weaknesses: Building a network marketing business online is prone to being impersonal. Make sure you do not adopt a ‘build and burn’ mentality.
Opportunities: You can easily recruit more people online compared to doing something offline (where you are limited by time and space)
Threats: Globalization – downlines are not as loyal as they used to be due to the abundance of opportunities available on the Internet.
Suggested Course Of Action: Sign up for a network marketing prospecting system that will help you to generate lots of fresh leads while making money at the same time.
Niche marketing is a term people use to refer to niches that people can target to make money online without focusing on ‘business opportunity’ or ‘make money’ niches (like Internet marketing or network marketing).
It targets niches such as self-improvement, dog training, gaming, movies or other things that do not fall into the category of money making niches.
Strengths: You can focus on your passion and become an expert in it. Let’s say you are an expert at mountain biking, then talk all about it and monetize from this niche alone.
Weaknesses: You have to be plan everything and make sure your traffic is quite targeted and an expert at it. Different niches yield different results.
Opportunities: Niche marketing opportunities are ENDLESS. All you need to do is find a niche you can excel in that nobody else is targeting (of course, this is very rare but a lot of niches are not that congested).
Threats: An untapped niche is rare – so most people go for rarer sub-niches
Suggested Course Of Action: Do a search on Google for “YOUR NICHE” FORUM (Example: if you are targeting the gaming niche, type in “gaming forum”) this will be your market!
The fastest way to make money online – offer your services as a freelancer based on your core competencies and earn money immediately by cashing in on your expertise!
Strengths: Fast and good money if you have the right clientele. In fact, this is one of the fastest ways to quit your full time job – just become a freelancer and be the boss of your own time!
Weaknesses: You need to have a skill and market your services. You have to build up your clientele as well and have them recommend more business to you.
Opportunities: Writers, graphic designers and other talents are in demand especially on the Internet.
Threats: You are competing against other freelancers, many of them sell their services TOO CHEAP!
Suggested Course Of Action: Go to E-lance and look for work there.
The most popular niche online – mostly related to teaching others how to make money online or business opportunity niches.
Strengths: There is a huge hungry market here looking to find the holy grail of making money online. If you have a product that can help them to make money, save money, save time, save effort or generally run their business for them, then you have a huge market here.
Weaknesses: This is one niche that you must make sure you produce results for your prospects. Don’t be a hypocrite by telling others you can teach them to make money online but you haven’t made a single cent!
Opportunities: There are lots of niches like resell rights, private label rights, product creation, search engine optimization and many more – you just need to find which market you are more comfortable with.
Threats: This is the MOST COMPETITIVE niche online – everyone is fighting for the same pie – but people are also willing to buy…
Now that you have discovered a few business models you can work with, you must get started immediately!
Take action right now!
Here are a few tips that will assist you and help you to achieve your goals within 6 months!
Think long term.
Do not just think of earning ‘enough’. You need to think long term and build a business that is sustainable.
It is like shooting for the stars. If you shoot for the stars, you might not be able to clear the skies, but at least, you will be able to cross the fence.
If you aim too low or too short term, you will fail easily because more than often, we usually don’t usually accomplish our goals to our expectations.
Build your business around your interests
In some business models like blogging, you must be passionate about what you are doing.
If you do not build your business around your interests, people will be able to sense it. It would look ‘fake’ and you will not be able to sustain your interests. Before long, you will be thinking about giving up.
If your business if focused on your interests, you will not feel as though you are taking another job. After all, having ONE job is already bad enough. We want to FREE ourselves from our job, not get another one.
Invest your salary into your business
Certain business models require you to make some nvestments. Like outsourcing, buying domain names, paid traffic and others. Do not believe the myth that it doesn’t cost money to build a business online – it is inexpensive but NOT free.
The advantage of having a job is that you can invest some of your salary to get things done. After all you only have 4 hours and the weekends to build your business. You must learn to invest your time AND money wisely to achieve maximum results.
Put up with negative people
The idea of making money online is a foreign concept to many people. If you tell them that you want to quit your job within 6 months, they will look at you with a strange look in their eyes.
In some cases, they will try and discourage you, so you must have very clear goals otherwise; you will never be able to quit your job within 6 months (or in some cases – 2 years). You don’t want people to laugh at you if you don’t reach your 6 month goal so you must succeed AT ALL COSTS!
Life Domains – Before you can start your first website, you need to register a domain. You can register one at Life Domains for under $10, and they have a very helpful control panel for managing your domain.
HostGator Web Hosting – In order for your website to be on the internet, you need a web host. It is very important to have a good host, and I recommend this one. Use my coupon code to get a discount: ERICSTIPSCOUPON
Aweber – Building a contact list is essential to your success as an online marketer. I use Aweber to manage my list, because they are the best company with the most reliable service, and highest deliverability rates.
The Socrates Theme – This is a great WordPress theme that enables you to set up a website in a matter of minutes with built-in monetization.
Affiliate Prophet – This is my favorite split-testing and conversion tracking software. I love that it gives me results with a minimal amount of traffic, so I can make quick adjustments and maximize my profits.
ClickBank – Earn sales commissions of up to 75% by linking customers directly to your choice of over 10,000 digital products.
PayDotCom – A good affiliate program provider to integrate with Paypal.
XSitePro 2 – XSitePro is my recommended website design software, particularly for newbies.
The most important thing you must remember is to break through your mental barriers. The only thing that is holding us back is ourselves. I told my friend to go and start a site. He told me that it is a great idea and he will start it SOMEDAY (while saying that his job stinks!)
He never took action, and today he is still stuck in his rut saying that ‘someday’ he will start his site…
Be serious about your dreams and your goals.
Treat Your Internet Business As A Real Business And You Will Be Able To Fire Your Boss IN NO TIME!
“If you want something done right, do it yourself.”
That’s a very well known phrase, and for good reason. The buzz around Internet Marketing these days is outsourcing. Getting someone else to do almost everything for you. From the day to day menial tasks, to the all important public face jobs. Get someone else to do it.
So that I can enjoy my ‘Internet Lifestyle’, of course!
Well be WARNED…
My latest marketing campaign. A simple affair involving a postcard sent to a mailing list. I could have done it myself, all the printing, all the stamping, all the posting. But I thought NO, I’ll outsource and save myself a few quid.
Getting a print and mail company to do both the printing and mailing costs less than the price of the stamps. Makes sense doesn’t it?
I put my own address in the mailing list, so I would get a sample and know when the postcards had been delivered. I got the card on the day I was supposed to… GREAT.
BUT… the card was smudged. I couldn’t read some of the sales message. If I’d been sent this from someone else it would have gone straight in the bin. I can only hope (fingers crossed) that mine was smudged by the Post Office and not the printers. I can only hope that everyone else on the list received a clear copy. I can only hope that people have read it and not immediately binned it.
Would it have been different if I’d done it myself?
Don’t know. But I can guarantee there would be no smudged copies being posted. Although I can’t guarantee how the cards will be handled on route.
It would be impossible to NOT outsource the delivery.
I’ll leave my final judgement until I see the results of this test… but I’m not happy!
If you’ve had any similar concerns… do please leave your message below.
The problem with many British folk, over the years, has been their unwillingness to do business with anyone who wasn’t British!
They would never flat out say they, ‘wouldn’t do business’. But many people from many countries have felt a little uncomfortable doing business with a Brit. Why?
Simply because the average Brit doesn’t understand foreigners!
It’s not our fault, it’s how we were brought up. Check out this letter from the Home and Property Service from shortly after the Second World War…
Fortunately, even the Brits have moved on a bit from then!
With millions of people from hundreds of countries using the Internet everyday. Trading with people all over the World as if they were popping down the local shops. It has become necessary for us (Brits) to understand. Or we will be left behind.
Expand your horizons.
Take a look at emerging countries, new to the ‘web’, and find a niche.
The world is literally your oyster.
NB: Please feel free to leave a comment and repost or share this article.
There are many tools to help you evaluate your own emails for their likelihood of ending up in the junk folder before ever being opened or read.
Most free email accounts nowadays have relatively accurate content filters, which rarely result in ‘false positives’ – [legitimate emails identified and filed as junk email.]
However, a very important thing to understand is that different ISPs may have additional content filters that trigger messages to their subscribers to be placed in the spam folder. For example, ISPs are always testing different algorithms to continue to outsmart the spammers. They also look at complaint rate, interaction rate, etc.
There are a few ways that you can check this on your own such as creating your own “throwaway” email addresses at Hotmail, Gmail, Yahoo, etc. If the email gets sent to the junk folder in YOUR inbox, there’s a chance that it will also get sent to the spam folders of your subscribers’, this will give you an indicator at the very least.
The other benefit is that you can see how your email appears in different email clients and accounts. For instance, messages look different in Yahoo versus AOL versus Outlook on your computer.
There are 3rd party applications that you can use to test your messages before sending. These will give you a breakdown of scores for different categories. A popular open source version of such software is “Spam Assassin”.
These applications are often more accurate due to the fact that they evaluate the entire contents of your message, not just the copy your subscribers see.
There’s a lot of hidden data inside an email message which plays a critical role in whether your message will be delivered, and if so, whether it will make it to the inbox or simply wind up in the junk folder.
In addition, if you’re using HTML in your emails, then it’s important to use the entire source code when checking your messages for “spam rating”. If you’re not testing these elements, then there’s a good chance that you’re not getting accurate data. It’s not enough to just type in your subject line and the plain text of the message if you want any level of accuracy.
That brings us to the obvious question:
“How do you find the email headers?”
Every email client is going to be somewhat different, so I’m going to go through the process as it is with Gmail. All email clients will have a similar way to find the actual information.
Send a test email to yourself using the same email client you’re using to send to your subscribers (i.e. Aweber, GetResponse, etc.).
Go to your email client and open the email message as if you were simply opening a message to read it.
Click the little arrow next to the button that says “Reply”.
Choose “Show Original”.
Copy and paste that data into a tool that uses Spam Assassin.
There are also a number of free tools online that you can use. The key thing to remember is that you need to make sure the tool that you’re using looks at the full headers of the email message.
What can you do if your message is considered spam?
If your message generates a score that indicates that it is spam, then you’ll want to look at rewriting the copy and look at the header information to make sure that your message is properly formatted according to best practices and contains all the necessary header information.
Aweber has direct links to Spam Assassin which gives a fairly accurate account of what may be the trouble. Just keep tweaking until the spam detector is happy with your mailing.
Does this guarantee your email will get delivered? No. But it gives it a fighting chance.
Oh crap! Should NOT be what you think when you see a list member unsubscribe. A leap of joy should be more appropriate. In fact you could run around your home screaming yes! Yes! Yes!
If you don’t know why you should have this reaction. Here are some reasons why:
For starters, it shows you that your list is actually in use. If no one has unsubscribed from your list, ever, your list is probably not in use. Having someone unsubscribe means you have a functioning list, that’s a good thing.
You’ve got people actually checking the email. Think about it, the heading was good enough to attract them into checking it out, that is a good job on your part. It is a very nice way to know that the header was attractive, assuming you did not use headlines with false promises, of course. Catching people’s interest is very important, so when people unsubscribe you know your headline was still catchy enough to get people’s attention.
That leads us to how it helps with the email itself. People who unsubscribe maybe don’t like what you have to say, or the style you write it with, although obviously there are any number of reasons why they unsubscribed. This is not all bad news because it weeds out your list leaving the rest on the list who actually want to buy your products. This is wonderful and exciting news because now you know who your customers are and get rid of those who aren’t.
Hopefully by now you have no reason to have a heart attack when people unsubscribe from your list. Now you can learn to see it as a good thing which will benefit you in the long run.
I know there is so much debate out there about Single opt-in Vs. Double opt-in.
Which is better? What should I use? Does it matter?
I get these questions all the time.
So, I wanted to lay my thoughts down, here and now.
In my option, there is a right answer and I will share my personal view on the matter.
But first, let’s review some facts about single and double opt-in.
This process requires someone to send a subscription request before the prospect is added to the email list. Supporters strongly believe that it’s the quickest way to build a large list.
This process requires two requests before the prospect is added to the email list – the initial subscription request plus a confirmation of that request. Supporters strongly believe that this is the best way to a ‘quality’ list and avoid potential spam problems.
Here’s the pros and cons of both.
Pros of single opt-in
Can certainly lead to bigger list. The prospect enters their email address, clicks submit, and are immediately added to the list.
Cons of single opt-in
Lack of verification may impact list integrity. Without verification there could be spammers or invalid addresses that are not going to open or read your emails.
Some subscribers may not realize they are on a ‘list’. Prospects may opt-in for a teleseminar thinking it’s a one-time opt-in for an event, and not realize they’ve been added to the main marketing email list. Result? They will most likely opt-out.
With invalid or faulty email addresses, it’s hard to analyze email metrics such as open rates and readability.
Pros of double opt-in
Reduces the likelihood of SPAM complaints with Internet Service Providers. It’s unlikely someone who has confirmed their subscription to your list will report you as SPAM. They would either contact you directly or simply opt-out.
The double opt-in process ensures people are entering their information correctly. Prospect opted-in with a bad email address? They won’t receive the confirmation email and won’t be added.
As the list is of higher quality, based on the double opt-in process, the readers are more likely to want to click and open your emails – improving your readability and open rates.
Cons of double opt-in
May lose subscribers due to user confusion and requiring extra steps in the process. Prospects may not know they need to confirm their subscription. They might not see the notice on the thank you page or see the email asking them to confirm their subscription. As a result, you’re potentially losing out on new leads to your list. Also, some people are just lazy.
The verdict? Do both!
Why not add everyone who opts in to ‘list 1′. Then send them a link to confirm their opt-in and give you permission to send them further emails. Any who then double opt-in get added to ‘list 2′ and removed from ‘list 1′. Aweber can do this for you automatically.
You then have two lists. A single opt-in list which may be bigger but less responsive, and a double opt-in list which will probably be smaller but of higher quality.
You can then choose which offers to send to each list, catered to the type of subscriber on each list.